LAUSANNE, April 21 (Xinhua) -- The Association of Summer Olympic International Federations on Monday unveiled a new brand identity and set out its Strategy 2026-2032, outlining priorities for the next phase of its work within the Olympic movement.
The updated branding draws on elements of the Olympic rings and a sun motif, reflecting both the association's link to the Summer Games and continuity with its previous logo.
ASOIF President Ingmar De Vos said the changes were intended to signal progress while maintaining stability.
"As an evolution rather than a revolution, our refreshed brand looks forward, embracing change and representing a positive future," he said. "It very much reflects the essence of our new strategy which will be implemented during a pivotal period for the Olympic Movement." ■
