SUVA, March 24 (Xinhua) -- Fiji has reactivated its Tourism Action Group as the Middle East conflict continues to intensify.
Led by Tourism Fiji, the group will support the sector in preparing for potential impacts of the global crisis by strengthening coordination and ensuring a unified response, reported Fiji Broadcasting Corporation on Tuesday.
Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka said the group has historically played a key role in guiding the industry during times of crisis, noting that its reactivation is timely as global uncertainties grow.
According to Tourism Fiji Chief Executive Paresh Pant, the group's immediate focus is on the April to October period, where efforts are being made to reassure existing bookings and maintain visitor confidence.
He added that planning is also underway for the October to April period, as other destinations, particularly in Southeast Asia, may launch aggressive recovery campaigns after experiencing booking losses linked to disruptions in Middle Eastern travel routes.
As part of its strategy, the group aims to capture and redirect travel demand to Fiji, ensuring the country remains competitive in key source markets. ■
