SUVA, March 24 (Xinhua) -- Resilience and sustainability in tourism are in sharp focus in Nadi, Fiji on Tuesday, as the Pacific Tourism Organization hosts its Industry Day 2026 under the broader South Pacific Tourism Exchange.
The annual gathering has brought together tourism leaders, government representatives, private sector operators and aviation stakeholders from across the Pacific, reflecting the region's heavy reliance on tourism as a key driver of economic growth, employment and foreign exchange.
A major focus of this year's discussions is strengthening the Pacific's ability to withstand external shocks, ranging from pandemics and natural disasters to rising fuel costs and geopolitical tensions.
Delegates are examining ways to improve crisis preparedness, risk management frameworks and regional coordination to ensure quicker recovery and continuity in times of disruption.
Digital transformation is also taking centre stage, with attention on how emerging technologies are reshaping the global tourism landscape.
Industry players are exploring the growing influence of artificial intelligence, data-driven marketing strategies and shifting global distribution systems, all of which are changing how destinations attract and engage visitors in an increasingly competitive market.
Sustainability remains a core pillar of the forum. With the Pacific widely regarded as one of the world's most vulnerable regions to climate change, discussions are centered on promoting responsible tourism practices that protect natural ecosystems, preserve cultural heritage and support local communities, while ensuring long-term economic benefits.
The forum is also exploring opportunities to diversify tourism offerings beyond traditional leisure travel.
High-value segments such as meetings, incentives, conferences and exhibitions, along with adventure and niche tourism, are being identified as key growth areas that can increase visitor spending and reduce pressure on natural resources. ■
