VIENTIANE, Jan. 24 (Xinhua) -- Laos continues to prioritize tourism as a key driver of sustainable economic and social growth, aiming to harness its rich cultural heritage and natural attractions while developing sustainable tourism and preparing to welcome more visitors in the years ahead.
Speaking at a government meeting in mid-January, Lao Minister of Information, Culture and Tourism Suansavanh Viyaket outlined key strategies for developing sustainable tourism under a green industry approach, linking Laos' natural attractions with its cultural heritage and history.
The plan focuses on balancing state management with market needs, strengthening domestic and regional tourism connections, improving infrastructure and services, promoting destinations through diverse media, and encouraging community participation to ensure safe and sustainable tourism.
Tanu, a resident of Vientiane, said he strongly supports the promotion of Laos' tourism while protecting the environment.
As an avid nature tourist, he said sustainable tourism is the best path forward for the country, which was blessed with breathtaking natural landscapes. "Our waterfalls, forests, rivers and mountains are unique, and they are a source of national pride that must be protected by all sectors and communities."
Tanu also emphasized the role of digital promotion in attracting visitors. "With online platforms today, we can showcase our tourist sites to the world more easily than ever. If we promote tourism and share traveling experiences online, people everywhere can discover the beauty of Laos' natural attractions."
"Our natural sites are stunning, and I believe more international visitors will be impressed when they see them," said Noy, a resident of Khammuan province. She also said environmental conservation and biodiversity protection are essential to preserve Laos' priceless natural attractions for the long term.
As Laos develops tourism that combines natural attractions, historical sites and ethnic traditions, Anny, a Lao tour guide passionate about her country's culture, sees it as a way to showcase the nation's uniqueness and local way of life. She also hopes more international tourists will discover the country's natural and cultural richness, and the government fully unlock Laos' tourism potential.
Balamy, a driver in Vientiane who has spent years taking passengers around the city and to key landmarks such as Patuxay, That Luang and historic temples, said he is ready and happy to show both domestic and international visitors the beauty of Laos. He added that international visitors are often amazed by the temples and enjoy the peaceful atmosphere of the city.
"I am preparing to welcome more visitors to Laos and show them the charm of our country along every road," he said.
Laos aims to attract more than 43 million visitors between 2026 and 2030, including 21 million domestic and 22 million international tourists. To reach this target, the government plans to upgrade infrastructure at major tourist destinations, improve service standards and enhance the skills of tourism workers.
In 2025, Laos welcomed over 4.5 million foreign visitors, an 11 percent increase from the previous year and surpassing the government's target. Thailand, China and Vietnam were the top sources of international tourists, reflecting the country's growing appeal as a sustainable and culturally rich destination. ■
