KUALA LUMPUR, Jan. 7 (Xinhua) -- Tourism Malaysia formalized a strategic partnership with Green Empire Holding LLC aimed at drawing Mongolian tourists to the Southeast Asian country.
The agency, which operates under the purview of the country's Ministry of Tourism, Arts and Culture, said in a statement on Wednesday that this partnership will also drive momentum towards Visit Malaysia 2026.
Through the Memorandum of Collaboration (MoC) signed between the two, the initiative will showcase Malaysia's diverse tourism offerings, including urban attractions, ecotourism, cultural heritage, and luxury travel experiences, it said.
Tourism Malaysia Director-General Mohd Amirul Rizal Abdul Rahim highlighted the strategic significance of the collaboration to diversify Malaysia's international visitor markets by tapping into a high-potential segment.
"This partnership reflects our commitment to innovative tourism marketing and strong public-private collaborations as we boost the movement of Visit Malaysia 2026 and elevate Malaysia's global brand presence," he said. ■
