AMMAN, June 6 (Xinhua) -- From elegant Abayas, long, flowing robes worn by many Muslim women, and festive clothing to children's gifts and home decorations, Chinese goods have become central to how many Jordanians prepare for and celebrate Eid al-Adha, one of the most important Islamic holidays.
In recent years, traditional markets across Jordan have increasingly turned to Chinese imports, a shift that has reshaped local commerce and consumer preferences.
"We've been relying on Chinese goods for more than three years now," said Mohammad Odeh, a shop owner in downtown Amman. "It's not just about price. The products we get from China today meet our quality expectations, and more importantly, they understand our cultural needs."
Odeh highlighted items from Chinese platforms like Shein, which offer modest fashion such as Abayas and hijabs, as well as home accessories tailored to the Eid season, including Arabic calligraphy decorations and traditional coffee pots used to serve guests.
"This kind of cultural adaptation shows awareness and respect. That's why more customers are choosing these products," he said.
According to Sultan Allan, president of the Textile, Readymade Clothes and Footwear Syndicate, China remains Jordan's top supplier of clothing and footwear, especially during the shopping surge ahead of Eid.
"In the first five months of 2025, Jordan imported 500 million yuan (about 70 million U.S. dollars) worth of clothing, and 270 million yuan worth of shoes from China," Allan told Xinhua. "That represents 45 percent of our total imports in this sector."
Beyond traditional shops, Chinese online shopping platforms have also gained popularity in Jordan.
Aseel Saqer, a teacher and regular Shein and Temu customer, praised her experience with Chinese online products.
"What I receive often looks even better than the photos," she told Xinhua. "Their credibility and presentation have really impressed me."
For Walaa Khalil, a mother shopping for her daughter, online platforms now offer more appealing options than local stores.
"This year, I couldn't find anything unique in the market. Everything looked the same," she said. "Shein has more variety, better quality, and affordable prices."
The presence of Chinese products includes not just textiles, but also car parts, machinery, and more, economic expert Munir Dayyeh told Xinhua, noting that the trend is expanding.
"Today, Chinese products enjoy the trust of Jordanian consumers. In many categories, there is no alternative," he added.
As families across the country gather to celebrate Eid al-Adha, dressed in new clothes, exchanging gifts, and welcoming guests, the impact of Chinese imports is clearly seen.
Whether online or in local markets, Chinese brands have become part of Jordan's Eid celebrations, valued not only for their affordability but also for their cultural relevance and quality. ■
